Mike Long is a commercial director with a cinematic eye, a real instinct for comedy, and a seasoned read on what a brief actually needs, not just what it says.

He’s shot across 17 countries for brands including Coca-Cola, Levi’s, Heineken, TikTok, Toyota, and McDonald’s, with work recognized by Cannes Lions, D&AD, The One Show, the Clios, and the Webbys. 

He’s directed for Wieden+Kennedy, BBH, and Droga5 across broadcast, social, digital, and integrated campaigns. Agencies trust him on set. Clients trust him in the room.

He knows that a broadcast spot, a social film, and platform content don’t move the same way. Each one needs its own rhythm, story shape, and production approach.

And he’s spent the past year going deep on AI production, not to automate the work but to keep human craft at its center. The way he sees it, AI can draw the inbetweens. The director still sets the key frames: the emotion, the timing, the idea. The format keeps changing. 

That instinct doesn’t.